As the lead Art Director, Subscription Catalyst - A subscription box incubator for micro celebrities - I oversaw and produced visual content across all subscription box brands (At our leading moment we had 5+ individual brands). Leading the creation and curation of all visual materials to ensure a cohesive and impactful brand presence. I Collaborated closely with the marketing team, unifying the visual vision for each brand, ensuring that every piece of content aligned with the brand's identity and messaging.
I conceptualized and produced original content for web and social media on a monthly basis, leveraging technical expertise, creativity, and strong compositional skills to create graphics and imagery that effectively told the brand and influencer's story.
Bless Box was one of our lead brands for celebrity influencer Sazan Hendrix.
I created the visual center for this brand that grew into a 100+ subscription following. Leading to the buy out of the entire company in 2020.
VC Brand Initial Pitchdeck
Photo + Design Samples
Social
Site Sample
Meaningful Beauty x Bless Box with Cindy Crawford Campaign
We had the wonderful opportunity to procure a relationship with Cindy Crawford’s Skincare line, Meaningful Beauty in 2018.
Our main creative strategy was to create a unique experience for acquisition customers through video awareness campaigns, while catering to both of our faithful existing audiences with unique subscriber first content, including long form video content about the intial collab (as you see below) and first dibs on product.
Acquisition:
Retention: