When I came on at Scentsy I took over as lead Art Director over Digital.
Visual presence across all social channels was outdated our primary goal was to bring a youthful feel to the refreshed VC for our acquisition audiences, and dedicated content for our retention channels catering out unique tutorials and product education. I led and collaborated with a wonderful team of marketers, photographers, designers for aspirational and engaging monthly content.
Over the course of a year I saw not only the confidence of the team rise to create exciting things, but our social presence soar.
A portion of our work went on to win a Silver Indigo Award.
